Consumers want warmth, empathy and humanization from brands today. They're bombarded with various messages and customer experiences that create triggers and parameters in their responses. So how does that translate to content and marketing? In this...

While video has been a digital marketing tool for years, its importance has increased over time. However, several businesses need to catch up on its impactful way to connect with consumers, humanize the brand and create game-changing value. Atiba de...

The word "marketing" can cause a variety of success barriers due to its fundamental focus on promotion and selling, but how could it also create internal challenges for a business? TV ads can be so annoying that consumers are willing to provide...

Whether your audience is in a room or watching you online, how can you make a meaningful and memorable connection with them? It's a question worth asking since people might have preconceived notions about your presentation before you speak. Today...

Is it fair to ask what to expect from ROI when trying something new? What if we don't ask that question about other marketing strategies? CEO Chris Walker has some answers. If you could develop marketing content around consumer insights, what...

Like the communication between a company and a consumer, interpretations, tones, word choices and other factors can make or break communication between a job applicant and a company. Ana Papalia is the founder and CEO of a company that specializes in...