The Get the Message Podcast

Audience Interpretation Episodes

Oct. 3, 2022

Message Points: Attributions, Personalizations and Memes

We hear a lot about personalization in content marketing, but what does it mean to add "personalization" to anything? Is your attribution software lying to you or misleading you? If so, what can you do about it? We know that …

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July 26, 2022

How Job Postings Are Another Form of Marketing with Mary Keough

Just like the wrong words or phrases can ruin marketing opportunities with consumers, messaging in a job post can send the wrong signals to job seekers. Senior Marketing Strategist Mary Keough joins us to discuss her Marketing Job Post Teardowns …

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June 14, 2022

Storytelling Strategies with Park Howell

Storytelling continues to be a powerful and effective tool that allows brands to make meaningful connections with their audience. However, it can sometimes be challenging to figure out how to make it work for your company and consumer. Park Howell …

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April 19, 2022

Person to Person Engagement with Anders Boulanger

This week, we're breaking away from digital interactions and engagement and focusing on person-to-person. As we get back into in-person interactions in sales meetings and industry conferences, what do we need to do to be memorable? Anders Boulanger...

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April 5, 2022

How to A/B Test Your Website with Chris Dayley

Have you ever considered conducting some A/B testing on your website? You might be surprised what could make noticeable differences in engagements and conversations. Chris Dayley has developed a formula for website testing, and he shares examples and...

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March 21, 2022

Why the Most Human Company Wins with Mark Schaefer

Mark Schaefer is a globally-recognized keynote speaker, author and university teacher. One of his books, Marketing Rebellion, outlines the radical change that has taken place in the world of business and consumers. It's created a brand new dynamic...

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Jan. 10, 2022

Digital Pollution vs. Human Connection with Ethan Beute

Your audience is dealing with digital pollution every time they go online. Some people are causing it because it's all they know how to do. Others are creating it in social media, email campaigns, and marketing communications without realizing its …

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