Audience Interpretation Episodes

We hear a lot about personalization in content marketing, but what does it mean to add "personalization" to anything? Is your attribution software lying to you or misleading you? If so, what can you do about it? We know that …

Just like the wrong words or phrases can ruin marketing opportunities with consumers, messaging in a job post can send the wrong signals to job seekers. Senior Marketing Strategist Mary Keough joins us to discuss her Marketing Job Post Teardowns …

Storytelling continues to be a powerful and effective tool that allows brands to make meaningful connections with their audience. However, it can sometimes be challenging to figure out how to make it work for your company and consumer. Park Howell …

This week, we're breaking away from digital interactions and engagement and focusing on person-to-person. As we get back into in-person interactions in sales meetings and industry conferences, what do we need to do to be memorable? Anders Boulanger...

Have you ever considered conducting some A/B testing on your website? You might be surprised what could make noticeable differences in engagements and conversations. Chris Dayley has developed a formula for website testing, and he shares examples and...

Mark Schaefer is a globally-recognized keynote speaker, author and university teacher. One of his books, Marketing Rebellion, outlines the radical change that has taken place in the world of business and consumers. It's created a brand new dynamic...

Your audience is dealing with digital pollution every time they go online. Some people are causing it because it's all they know how to do. Others are creating it in social media, email campaigns, and marketing communications without realizing its …