The Get the Message Podcast

Community Marketing Episodes

Jan. 9, 2023

Belonging to the Brand with Mark Schaefer

We're now into year three of the 2020s, and there are more indications that marketing departments need to make meaningful and impactful connections with consumers. McKinsey says that community-focused marketing is the "big idea" for the 2020s, and...

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Sept. 27, 2022

Creating Consumer Communities with Kristin Quiroz Bayona

As consumers demand more human connections with businesses, they also want a sense of belonging. An impactful way you can achieve that meaningful connection with your audience is through community. But how can you build a community through marketing...

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