The Get the Message Podcast

Consumer Insight Episodes

Feb. 7, 2023

Speaking the Right B2B Language with Mark Evans

Even if you're a B2B company, you still have to communicate with a human prospect or customer. Mark Evans knows this, so getting to know that person is at the center of his approach to helping B2B SaaS companies thrive …

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Jan. 30, 2023

Message Points: ChatGPT Isn't Emotional or Creative

At a time when businesses need more creativity and emotion to stand out and make meaningful connections with consumers, it's critical not to become too dependent on technology. Today's insights drive that home in a big way. Find out about …

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Jan. 23, 2023

Personalized Public Relations with Dr. Morissa Schwartz

According to McKinsey's 2021 Personalization Report, "companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the , the bigger the gains." Personalization can fit into...

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Jan. 16, 2023

Message Points: Attack of the Bots and Content Clones

Marketing advice for 2023 continues to roll in, and an increasingly common theme is you don't have to blast out high volumes of content to be successful. In fact, as the internet is overwhelmed with content written by services, sellers …

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Jan. 9, 2023

Belonging to the Brand with Mark Schaefer

We're now into year three of the 2020s, and there are more indications that marketing departments need to make meaningful and impactful connections with consumers. McKinsey says that community-focused marketing is the "big idea" for the 2020s, and...

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Oct. 18, 2022

Message Points: Your Audience Isn't Full of Vulcans

If your marketing is focused on connecting with human beings (and not Vulcans), you must incorporate emotional response into your strategy. It's one critical element of consumer behavior that translates into someone taking action. I share a great new...

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