Consumer Insight Episodes

Even if you're a B2B company, you still have to communicate with a human prospect or customer. Mark Evans knows this, so getting to know that person is at the center of his approach to helping B2B SaaS companies thrive …

At a time when businesses need more creativity and emotion to stand out and make meaningful connections with consumers, it's critical not to become too dependent on technology. Today's insights drive that home in a big way. Find out about …

According to McKinsey's 2021 Personalization Report, "companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the , the bigger the gains." Personalization can fit into...

Marketing advice for 2023 continues to roll in, and an increasingly common theme is you don't have to blast out high volumes of content to be successful. In fact, as the internet is overwhelmed with content written by services, sellers …

We're now into year three of the 2020s, and there are more indications that marketing departments need to make meaningful and impactful connections with consumers. McKinsey says that community-focused marketing is the "big idea" for the 2020s, and...

If your marketing is focused on connecting with human beings (and not Vulcans), you must incorporate emotional response into your strategy. It's one critical element of consumer behavior that translates into someone taking action. I share a great new...