The Get the Message Podcast

Content Strategy Episodes

Oct. 3, 2022

Message Points: Attributions, Personalizations and Memes

We hear a lot about personalization in content marketing, but what does it mean to add "personalization" to anything? Is your attribution software lying to you or misleading you? If so, what can you do about it? We know that …

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June 28, 2022

Copy That Connects with Scott Frothingham

Despite how things have radically changed, the importance of impactful copy has remained the same. However, it takes more than a creative catchphrase or marketing copy to connect with today's consumers. Veteran copywriter and author Scott Frothingham...

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June 14, 2022

Storytelling Strategies with Park Howell

Storytelling continues to be a powerful and effective tool that allows brands to make meaningful connections with their audience. However, it can sometimes be challenging to figure out how to make it work for your company and consumer. Park Howell …

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May 31, 2022

Podcasting for Business in 2022 with Trent Anderson

With the explosion in podcast production and listenership in recent years, businesses have more resources to help produce and market a podcast. If your business is interested in creating a podcast, Trent Anderson of Podchaser is here to discuss...

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May 16, 2022

Websites Fit For Your Audience with Clint Mally

Clint Mally knows web design strategies and backs them up with people insights that benefit a company's website and web presence. Today, he'll provide tips and insights that go beyond the basics and get into the motivations, reactions and needs …

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May 2, 2022

Content Remixes For Multiple Audiences with A. Lee Judge

You might have heard of "repurposing content," but what does it mean to remix your content for different audiences or preferences. Our guest today is here to answer that question and provide insights into making it happen. A. Lee Judge …

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April 5, 2022

How to A/B Test Your Website with Chris Dayley

Have you ever considered conducting some A/B testing on your website? You might be surprised what could make noticeable differences in engagements and conversations. Chris Dayley has developed a formula for website testing, and he shares examples and...

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March 21, 2022

Why the Most Human Company Wins with Mark Schaefer

Mark Schaefer is a globally-recognized keynote speaker, author and university teacher. One of his books, Marketing Rebellion, outlines the radical change that has taken place in the world of business and consumers. It's created a brand new dynamic...

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Feb. 28, 2022

Social Media That's Worth the Effort with Christine Gritmon

Anyone can go into a social media platform, post something and call it a day - but that wouldn't be very social. Social media trainer and personal brand strategist Christine Gritmon explains the importance of doing more to get more …

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Jan. 10, 2022

Digital Pollution vs. Human Connection with Ethan Beute

Your audience is dealing with digital pollution every time they go online. Some people are causing it because it's all they know how to do. Others are creating it in social media, email campaigns, and marketing communications without realizing its …

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