Message Points Episodes
Message Points: In the Dark About Social Media
Today's show opens with someone announcing ten things she will no longer do as a marketer. Then, we get some insights about "tracking" dark social and generating sales on (non-dark) social media. Finally, you'll find out how you can get …
Get the Message: Show Update
An update on the show before it returns next Monday.
Message Points: It's Okay to be a Fun Brand
On today's show, you'll hear why It's okay (and possible) to be professional AND fun. Plus, research shows buyers not only like fun, but they like processes and instructions that are simple. It all boils down to the words you …
Message Points: Consumer Cares
Today's insights focus on what consumers care about in different situations, including non-profit fundraising, customer service, company announcements and a post-pandemic world dealing with inflation concerns.
Message Points: You Don't Need SEO!
Today, we have insights on SEO, gated content, enchanting consumers and marketing job advice. Recently we discussed the lessening impact of SEO, but how long have some people known about it? Why should you consider altering or removing gated content...