Episodes

Consumers want warmth, empathy and humanization from brands today. They're bombarded with various messages and customer experiences that create triggers and parameters in their responses. So how does that translate to content and marketing? In this...

While video has been a digital marketing tool for years, its importance has increased over time. However, several businesses need to catch up on its impactful way to connect with consumers, humanize the brand and create game-changing value. Atiba de...

The word "marketing" can cause a variety of success barriers due to its fundamental focus on promotion and selling, but how could it also create internal challenges for a business? TV ads can be so annoying that consumers are willing …

Whether your audience is in a room or watching you online, how can you make a meaningful and memorable connection with them? It's a question worth asking since people might have preconceived notions about your presentation before you speak. Today...

Is it fair to ask what to expect from ROI when trying something new? What if we don't ask that question about other marketing strategies? CEO Chris Walker has some answers. If you could develop marketing content around consumer insights, …

Like the communication between a company and a consumer, interpretations, tones, word choices and other factors can make or break communication between a job applicant and a company. Ana Papalia is the founder and CEO of a company that specializes …

Valentine's day isn't the only time people want to feel special. In fact, consumers want to feel special in ways that are different from all the other customers. Can that be done in a cold sales call? Will a special …

Even if you're a B2B company, you still have to communicate with a human prospect or customer. Mark Evans knows this, so getting to know that person is at the center of his approach to helping B2B SaaS companies thrive …

At a time when businesses need more creativity and emotion to stand out and make meaningful connections with consumers, it's critical not to become too dependent on technology. Today's insights drive that home in a big way. Find out about …

According to McKinsey's 2021 Personalization Report, "companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the , the bigger the gains." Personalization can fit into...

Marketing advice for 2023 continues to roll in, and an increasingly common theme is you don't have to blast out high volumes of content to be successful. In fact, as the internet is overwhelmed with content written by services, sellers …

We're now into year three of the 2020s, and there are more indications that marketing departments need to make meaningful and impactful connections with consumers. McKinsey says that community-focused marketing is the "big idea" for the 2020s, and...

If your marketing is focused on connecting with human beings (and not Vulcans), you must incorporate emotional response into your strategy. It's one critical element of consumer behavior that translates into someone taking action. I share a great new...

Dr. Angela Mulrooney was a very successful dentist who had perfectly positioned her practice to thrive, but a life-changing accident brought everything to an abrupt end. She decided to change course, form a personal brand and help others unleash their...

We hear a lot about personalization in content marketing, but what does it mean to add "personalization" to anything? Is your attribution software lying to you or misleading you? If so, what can you do about it? We know that …

As consumers demand more human connections with businesses, they also want a sense of belonging. An impactful way you can achieve that meaningful connection with your audience is through community. But how can you build a community through marketing...

Today's points center around leadership communication, non-profit transparency and thought leadership. Psychologists have identified projection bias in the workplace, which can impact leadership effectiveness. Many non-profits talk about donation...

Brooke B. Sellas is the founder of B Squared Media and author of the new book Conversations That Connect. Today, she'll share ways to make real connections with audiences on social media. If you've wondered how to start evolving your …

A quick update on what's next on Get the Message.

Today's show opens with someone announcing ten things she will no longer do as a marketer. Then, we get some insights about "tracking" dark social and generating sales on (non-dark) social media. Finally, you'll find out how you can get …

Just like the wrong words or phrases can ruin marketing opportunities with consumers, messaging in a job post can send the wrong signals to job seekers. Senior Marketing Strategist Mary Keough joins us to discuss her Marketing Job Post Teardowns …

An update on the show before it returns next Monday.

On today's show, you'll hear why It's okay (and possible) to be professional AND fun. Plus, research shows buyers not only like fun, but they like processes and instructions that are simple. It all boils down to the words you …

Despite how things have radically changed, the importance of impactful copy has remained the same. However, it takes more than a creative catchphrase or marketing copy to connect with today's consumers. Veteran copywriter and author Scott Frothingham...