Message Points: Are Buyer Personas Dying or Evolving?

Communication isn’t just about the message; it’s about interpretation. Brooke Sellas asks if thought leaders or brands ask you to engage but don’t engage with you – how does that make you feel?

There is an increasing debate on buyer personas and whether they’re worth anything today. A. Lee Judge, Ardath Albee, Mark Evans, Jim Krause and Jay Famico share their thoughts.

Finally, why is “proof” a bad thing for a CEO – Marcus Sheridan has an answer, and there are culture and communication issues involved.

Brooke Sellas asks about social media engagement responses
A. Lee Judge and Ardath Albee discuss B2B buyer personas
Mark Evans and Jim Kraus discuss evolving the buyer persona
Jay Famico on personas and humanized marketing
Marcus Sheridan shares why CEOs should stop asking for proof