Message Points: Following Bad Marketing Science

Everyone's talking about the dangers of AI taking over the human element of work. However, in 1947, someone wrote a letter about marketing science taking the creativity and uniqueness from agencies and marketers. Could a marketing department get so caught up in the marketing process and "science" that they become an uncaring machine? Do those machines create messages that don't sound real to consumers? We'll explore this in today's episode of Message Points.

Mark Duffy shares an insightful marketing letter from 1947
Laura Bernhard on weird messages on LinkedIn
Robert Rose on when B2B marketing teams stop caring
Alan Power's Survey
Amazon Link for The Most Amazing Marketing Book Ever
Starting May 17 - 24 hours of Marketing Insights