Message Points: In the Dark About Social Media

Today's show opens with someone announcing ten things she will no longer do as a marketer. Then, we get some insights about "tracking" dark social and generating sales on (non-dark) social media. Finally, you'll find out how you can get personal brand insights from "Known" author Mark Schaefer.

Silvia Valencia on 10 things she stopped doing as a marketer
Demand Gen Report on Three Steps to Illuminating Dark Social 
Mark Schaefer on social sales success
A master class on personal branding (taught by Mark Schaefer)