Message Points: Sensory Marketing and Annoying TV Ads

The word "marketing" can cause a variety of success barriers due to its fundamental focus on promotion and selling, but how could it also create internal challenges for a business? TV ads can be so annoying that consumers are willing to provide personal information (including their address) to avoid them. Is there a way to create TV ads that consumers won't mute, skip or ignore? What is sensory marketing, and how long has it been relevant in the communication between brands and consumers? Get some answers and insights on these questions in today's podcast.

Zach Banser on how content marketing isn't a "marketing" thing 

Survey on viewers and TV ads

An introduction to Sensory Marketing

HBR on The Science of Sensory Marketing

Book - Customer Sense: How the 5 Senses Influence Buying Behavior