Message Points: Your Audience Isn't Full of Vulcans

If your marketing is focused on connecting with human beings (and not Vulcans), you must incorporate emotional response into your strategy. It's one critical element of consumer behavior that translates into someone taking action. I share a great new book that explains this and more.

It's also a lot harder to generate that emotion if you don't know your audience or you create content that humans ignore. I'll share some insight on how short-form content can help you learn more about the long-form content your audience might want. Plus, I'll share why you can't hope your humans beam themselves to your blog and website and hope to win the day like Captain Kirk.

One thing that could inspire your audience to explore your world is zero-click content. If that sounds strange, I'll share an engaging breakdown with you on today's show.

Justin Simon on a new content marketing game plan
Nancy Harhut's new book - Using Behavioral Science in Marketing
Alberto Cabas Vidani on boosting long-form content with short-form content
Amanda Natividad explains zero-click content