You cannot afford to ignore market research - that's what Marci Cornett and Frank Prendergast explain in The Most Amazing Marketing Book Ever. They join us today to discuss how businesses can incorporate market research into a consumer-focused marketing strategy. Also, find out how churches might face many of the same marketing challenges as businesses.

Frank and Marci's website - FrankandMarci.com
Marci's Content - Free Landing Page Upgrade 
Amazon - The Most Amazing Marketing Book Ever
Rand Fishkin - "High Quality Content" is the Most Useless Marketing Phrase
Insight - Five reasons why people have stopped going to church